Sydney, Australia — Est. 2024

Gear for the ones who play for love.

Not for the algorithm. Not for the likes. For the 2am rehearsal, the van ride, the feedback loop. A community and a store — by musicians, for musicians.

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Community Members 5

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Profits to Artists 10%

Locations Active AUSTRALIA WIDE

Origin 100% Aussie Owned

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⬡ Monthly Featured Artist

Cary Archer

Singer Songwriter · Newcastle, NSW

Cary Archer is an Australian indie singer-songwriter from Newcastle, NSW, blending indie, roots, acoustic rock, and R&B influences into a sound that is both authentic and genre-defying. Drawing inspiration from a lifetime of diverse musical influences, Archer crafts honest songs that combine laid-back melodies, heartfelt storytelling, and a distinctly Australian spirit. With releases including Burn One, Little Fish, and Cut Foot, Cary continues to build a reputation as a promising voice in Australia's independent music scene. Grab a copy of Cary's latest album "BURN THEM DOWN" below.

Read His Story BUY "BURN THEM DOWN" LIMITED VINYL

Gear used: D'Addario NYXL 10-46 · Ernie Ball Earthwood

From the Blog

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Coated vs Uncoated Guitar Strings: What Australian Players Actually Need to Know

Must Read

Gear Guide

Coated vs Uncoated Guitar Strings: What Australian Players Actually Need to Know

Walk into any music store, browse online, or chat with fellow guitarists and you'll encounter one of the most debated topics in the guitar world: coated versus uncoated strings. But here's the thing — neither option is universally better. For Australian players dealing with coastal humidity, summer heat, and long distances between gigs, the right choice comes down to where you play, how often you perform, and what your hands demand. Let's cut through the marketing and find out what actually matters.

5 min read · Gear & Maintenance

Artist Profiles

Five Indie Artists to Watch from the Australian East Coast Right Now

Australia's next great wave of independent music is already happening — in rehearsal rooms, small venues, and independent studios right across the East Coast. From Newcastle's atmospheric indie rock to Sydney's alternative underground and the Gold Coast's genre-bending creatives, a new generation of artists is building loyal audiences one song and one gig at a time. Here are five names worth knowing before everyone else catches on.

8 min read · Community

Tips & Technique

Key Elements to Maintaining Your Microphones and Vocal Audio Gear

Your microphone is the first link in your audio chain — and the most overlooked. Poor maintenance leads to degraded sound, unreliable connections, and costly repairs. This guide covers everything musicians, podcasters, and audio professionals need to know: cleaning microphone grills, maintaining XLR cables, caring for wireless systems, and protecting sensitive condenser microphones. Keep your gear performing at its best, every session.

6 min read · Maintenance

Gear Review

D'Addario NYXL vs XS Electric Guitar Strings: Technical Comparison Review

D'Addario's NYXL and XS are both premium electric guitar strings built on the same NY Steel core — but they're engineered for different priorities. NYXL delivers maximum attack, enhanced midrange presence, and traditional uncoated feel. XS adds an ultra-thin coating for dramatically longer string life without sacrificing the performance you expect. This technical comparison breaks down tone, feel, tuning stability, durability, and cost so you can choose the right string for your playing style.

8 min read · Gear Review